Editorial Assistant, Figaro Digital Magazine.
Humble old email is still the channel with the most positive ROI rating. But how can marketers craft messages that will stand out in a crowded inbox? And how can they make effective use of data while maintaining consumers' trust? Email experts from Silverpop, Amaze, dotMailer, Communicator and TUI Travel shared their advice at our Email Marketing Seminar on 15 May. We've distilled their insight into eight key takeaways
We asked experts from across the digital marketing industry how to cultivate relationships that work for everyone
How do you get a website to climb up the search rankings? A much asked question with an ever-changing answer. Experts from Liberty Marketing, Branded3, atom42 and confused.com shared their thoughts at our Search Marketing Seminar on 27 February. Here are ten key takeaways from the event
In this instalment of Figaro Digital’s series of profiles on Europe’s most influential marketers we catch up with Peter Markey, Chief Marketing Officer at RSA Insurance Group. He talks to us about the changing consumer, the growth of digital, the complexity of measurement and why he believes no man is an island
We were joined at our Search Marketing Seminar by industry experts from Adobe, Branded3, Marketing Signals and 7thingsmedia. Here we take a whistle-stop tour through their presentations
At our Content Marketing Seminar on Thursday 20 February we were joined by industry experts from Coast Digital, Branded3, BLOOM Worldwide and Great British Chefs. We've boiled down their insight to 10 tasty takeaways. Follow the links to watch the videos in full
At our Email Seminar on Thursday 13 February we were joined by industry experts from Communicator, Adobe, Experian and Adestra. Here are eight key takeaways from the event
In this instalment of Figaro Digital’s series of profiles on the UK’s most influential marketers we speak to Philippa Snare, Chief Marketing Officer at Microsoft
Q&A: Chris Macleod, Marketing Director at Transp...
The advent of smartwatches, Google Glass and other wearable technology has sparked a debate about how intimate we want our relationship with technology to be. Tunde Cockshott at Amaze talks to Figaro Digital about the impact of wearable tech on how we create and consume content.
In a multichannel world, a little imagination can go a long way. In this case study, Phil Worms, Marketing Director at iomart Group plc, tells Figaro Digital how the hosting company scored with a campaign to sponsor kids’ sports teams
Figaro Digital Search Seminar 12 December: Eight Ke...
Peter Ruppert, Founder and President of Visibility IQ, discusses the ascendancy of online video and asks what it means for SEO and the way we consume content
Data released by the Higher Education Statistics Authority (HESA) suggests undergraduates should think strategically and creatively about the modules they choose if they’re looking for an easy way to boost their grades. In 2012, 30 per cent of maths students graduated with firsts compared with only 11 per cent of...